Urban Living


Goal

Launched in 2018, the Quality of Life Program is transforming Saudi Arabia into a world-renowned sports and entertainment location, a global tourism hotspot, and a top-ranked country people can call home.
Enhancing a wide variety of sectors, the Program focuses on the empowerment of arts and culture, the promotion of sports and leading a healthy life, and the development of more livable urban areas. In addition to creating exciting new sectors and diversifying economic activity, the Program is bolstering local employment opportunities and beautifying cities across the Kingdom.
Key Targets for the Quality of Life Program